Ralph Lauren

[About]

Needless to say, RALPH LAUREN, a global brand.
In addition to fashion, we continue to propose a higher -grade lifestyle on global scale, such as home collections, restaurants, and resort hotels.
Ralph Lauren Omotesando, an Asian flagship store, is a space where you can fully enjoy its view of the world. RALPH LAUREN, a leading US -friendly, and BROOKLYN MUSEUM, which is affected by American -round to products.
We interviewed CEO Masahiko Kusagaya what kind of story was there.

━ What is the encounter between Ralph Lauren and Brooklyn Museum?

One day in 2011, Ralph Lauren Japan is coming to the store.

"Can you make the equipment used in the shop with leather?"
I was told that.

━ Did the person in charge be a user?

That's different.
He was in charge of the interior design of Ralph Lauren Omotesando, but he knew BROOKLYN MUSEUM from the company he worked before.
Before we opened a directly managed store, we were involved in manufacturing such as BEAMS, SHIPS, and Brooks Brothers, so there may have been something like an industry.

I came to the store by relying on the memory that OEM was also receiving.
Thank you very much.

━ What kind of equipment did you want?

Carton and signboards were the main, but what surprised me the most was that I wrapped leather around a carpet helicopter.

Regarding the Carton and signboards used at the time of accounting, it was an item that was produced by our stores and other brands, so there was no problem at all, but when it was a carpet, I could not imagine it at first.

In addition, the store in Omotesando has a wide floor area, so it is very large for one carpet.
If it is within the range that can be sewn with our sewing machine ...

"Because we call carpet craftsmen from India, can you just arrange leather?"

They cut the leather of the BROOKLYN MUSEUM select in a strip -shaped shape, and ask several carpets craftsmen from India to sew them directly at the Omotesando store.

I thought it was no longer, but it's no longer an art.
I was even impressed to put that power.

It is amazing that we are particular about such details. Did you start your efforts from there?

"I want to stick to the same quality as the leather used in my home country."
I received an order, so I made a leather proposal of the same quality.

Both the founder and myself loved Ralph Lauren, so I know their background well. And I felt the enthusiasm of the person in charge.

"I want to stick to it even if it's equipment."

To respond to that feeling, the picked up leather is made of Italy .
It is a strong and durable leather that is used for harnesses, and features a technique that applies wax many times to tighten the leather itself. It is a historic leather that has been inherited for hundreds of years, and is more durable, playing rain and water, so it is best for stores where many customers come to the store.
It is too luxurious to use it for equipment, but it is the world's Ralph Lauren. You were doing quality controls thoroughly.

━ The quality of the quality as a thing will inevitably increase, right?

Well, I just said, "I want you to leave it to me." Discuss with craftsmen who are good at hard leather and are good at bridle, adjusting the core materials and sewing. Perhaps you had such a posture, there was no major correction in the finished sample.

Then, we started from Omotesando store.
At that time, there was a second line store called for the younger generation, so we decided to have a different color order.
The brands I have longed for are lined with the products I worked on. Even if it was a equipment, I was happy.

━ How did you spread to Asia from there?

A senior manager who happened to come to Japan to visit a directly managed store looked at Carton and signboards,

"I want to use it in Asian flagship"

He said.
Including Hong Kong, Macau, Singapore and Malaysia, and directly managed stores in Asia.

As expected, the United States and Europe seemed to have old suppliers, but I heard later that there was no place to make a small lot and high quality.
I think it was the moment when the technologies that we have been increasingly sticking to and we have been sticking to it with other companies so far.。