TOMORROWLAND × BROOKLYN MUSEUM
MINI SNAP WALLET collaboration
7/12 start
A highly functional mini wallet with the ultimate in minimalism.
The collaboration was made possible by Tomorrowland's coloring.
From July 12th, it will be available at the following Tomorrowland stores.
Please pick it up and take a look.
▶︎Isetan Men's Building
▶︎Umeda Hankyu Men's Building
▶︎Shinjuku Lumine
▶︎Yurakucho Lumine
▶︎Yokohama Lumine
▶︎Yokohama Takashimaya
▶︎LUCUA Osaka
▶︎Shinjuku Takashimaya
▶︎Tokyo Daimaru
▶︎TOMORROWLAND online store
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[Product birth story]
This product was born in 2017, when the footsteps of the cashless era began to be heard, with the mission of being able to carry all banknotes, coins, and cards in a compact way.
This timing coincided with the boom in tri-fold wallets, mainly from Maison brands.
However, tri-fold wallets have an increased overall thickness to keep the necessary elements compact, and most of them end up taking up more volume than expected when placed in a bag or clothing pocket. Additionally, when folding banknotes into thirds, the edges end up curling up, which tends to cause problems when using ATMs, etc., which I felt was a sacrifice to the design.
We have repeatedly tried our best to eliminate these concerns and have created this mini-snap wallet.
The coin pocket opens and closes wide with an origami-like gusset effect for visibility and easy access.
It is calculated to be thin and compact when stored. It can also store one card, and the design is designed with versatility in mind, such as storing keys in addition to coins.
Next, we paid attention to the part where banknotes are placed.
The space between the card pocket and coin pocket is arranged as a storage space, the bottom 12mm of the pocket is sewn in, and the edges are polished and integrated. This integration secures the banknotes at the bottom, eliminating the worry of them falling out even if there are no zippers or other parts to cover the banknotes.
By choosing not to take up the gusset, we succeeded in achieving an ambivalent result that is compact but does not sacrifice the desired functionality.
This design has been registered and is a one-of-a-kind product that allows adults to enjoy minimalistic functionality and beauty.
