Product birth story
PRODUCT STORY
outdoor productsOut door product
[Sophisticated products can be used both camping and in the living room]
Since our founding, we have evolved from our interpretation of fashion based on the ivy look that began in the 1950s to items that suit modern lifestyles, and have proposed a variety of products.
"TAKE IVY", which recorded Ivy looks from the 1950s in real time, is a famous photo book that is still handed down as a legend in the context of fashion.
She enjoys the high quality and orthodox ivy look, has a playful and intelligent sense of humor, and is sometimes very challenging, and has an unwavering stance as her personal style. These ideas are what we value most not only in the context of fashion, but also as a lifestyle.
The product we are releasing this time was inspired by our desire to deliver these philosophical aspects and a new "NEW IVY" that we have thought and experienced in a style that fits the modern times.
By sublimating the universality of the urban ivy look into a product that emphasizes the rationality and functionality of the outdoors, it can be used as a tool for enjoying nature, and can also be used in everyday life, combining playfulness.
Whether in the city or outdoors, the visual and functional features allow users to think freely and inspire new creations.
A tough and wild product that is durable in any situation was created using the skills of craftsmen.
The leather used in this product is a creation of our own sustainable leather that returns to the earth. In order to create a calm and elegant look, it has a slightly matte finish that is resistant to scratches.
I would be happy if you could see the leather quality that satisfies me.
[Wrap bag]
A furoshiki-like design that can wrap anything.
Speaking from my own experience, when carrying camping gear from a car, I felt that if the bag had sewn sides, it would limit what I could put in it. So, sometimes you can use it as a firewood bag, sometimes you can carry a folding chair, or you can use it as a bag to carry camping gear, and by arranging the best parts of furoshiki, you can do all of those things.
For everyday use, I use a yoga mat holder when I go to the gym, but sometimes I can't get it into the holder properly.
This bag can be rolled up or folded.
When I go to a friend's house and want to bring a souvenir cake or a bouquet of flowers, I have learned from my experience that I always search for a paper bag that fits the size of the bag, and with this bag, you can save yourself that stress.
Once we were able to resolve the issue, we began development.
It can also be used as a bag that can be hung from the headrest of your car to store essential items in your car.
The product is designed with consideration for diversity to suit the lifestyle and situation of the user.
The canvas is Fuji Kinbai.
Fuji Kinbai is a Japanese canvas brand that has maintained its tradition of being ``JAPAN MADE'' since its establishment in 1948.
While valuing JAPAN quality, we collect carefully selected materials not only from Japan but also from all over the world, and produce textiles that go beyond the boundaries of materials as ``Made by Fuji Kinbai''.
Even if you handle it a little roughly, it has a toughness that reflects the lifestyle of each piece over time.
Fuji Kinbai and sustainable leather, two JAPAN qualities.
A product created through tough collaboration.
[Container bag]
From my experience of losing pegs, I created a peg storage pocket. The pegs are made to be penetrating so that the soil at the tips of the pegs can escape from underneath.
Some may say that each product is one by one, but we have created a product that is particular about the romance of a man who enjoys his hobby.
Inside are camping tools and BBQ ingredients. It has a large opening that allows you to put anything in, so you can pack your favorite gear. After that, it is assumed that it can be used as a simple trash can.
The handle can be adjusted to two different lengths, making it functional enough to be used as a shoulder bag. Adjust the shoulder by twisting it with a screwdriver or a 10 yen coin. It expresses the playful feeling of wishing there was time to enjoy the effort.
The handle is also movable, so it can be tilted to the side. Because the handle is not visible, it is designed to be an image even in the living room, making it a product with a high degree of freedom.
Some may say that each product is one by one, but we have created a product that is particular about the romance of a man who enjoys his hobby.
Inside are camping tools and BBQ ingredients. It has a large opening that allows you to put anything in, so you can pack your favorite gear. After that, it is assumed that it can be used as a simple trash can.
The handle can be adjusted to two different lengths, making it functional enough to be used as a shoulder bag. Adjust the shoulder by twisting it with a screwdriver or a 10 yen coin. It expresses the playful feeling of wishing there was time to enjoy the effort.
The handle is also movable, so it can be tilted to the side. Because the handle is not visible, it is designed to be an image even in the living room, making it a product with a high degree of freedom.
[Swallow bag]
Although it is a simple rectangular bag, the opening part is wide open and the gusset is intentionally designed to be U-shaped.
The good thing about this bag is that it eliminates the so-called "THE gusset", making it thin and tight when there is little content.
As the contents increase, the U-shaped gusset becomes wider, making it adaptable to large volumes.
When outdoors, you can store camping gear and food items.
For everyday use, I carry my laptop, A4 notebook, pencil case, etc. in a tight bag. It can also be used as an eco bag instead of a plastic bag.
The material is high quality canvas paraffin No. 9. Because it is a fabric with a high density among canvases, it is extremely difficult to weave and dye, and of course sewing is also difficult, requiring highly specialized sewing machines and the skills of craftsmen. In particular, the high-grade canvas has a higher density than normal No. 9 canvas, so it stands up well on its own.
It is highly waterproof because the fabric is processed by melting and impregnating a special solid paraffin with heat.
The fabric itself has a firm feel to it, and as it is used, it develops a feeling that looks like it was drawn with chalk (commonly known as a chalk mark). Canvas that can be enjoyed over time.
The handle and piping are made of original Yamato leather, and the bag itself is made to look like an adult tote without being too bulky.
The good thing about this bag is that it eliminates the so-called "THE gusset", making it thin and tight when there is little content.
As the contents increase, the U-shaped gusset becomes wider, making it adaptable to large volumes.
When outdoors, you can store camping gear and food items.
For everyday use, I carry my laptop, A4 notebook, pencil case, etc. in a tight bag. It can also be used as an eco bag instead of a plastic bag.
The material is high quality canvas paraffin No. 9. Because it is a fabric with a high density among canvases, it is extremely difficult to weave and dye, and of course sewing is also difficult, requiring highly specialized sewing machines and the skills of craftsmen. In particular, the high-grade canvas has a higher density than normal No. 9 canvas, so it stands up well on its own.
It is highly waterproof because the fabric is processed by melting and impregnating a special solid paraffin with heat.
The fabric itself has a firm feel to it, and as it is used, it develops a feeling that looks like it was drawn with chalk (commonly known as a chalk mark). Canvas that can be enjoyed over time.
The handle and piping are made of original Yamato leather, and the bag itself is made to look like an adult tote without being too bulky.
[Hanging belt]
Hanging chain belt with 1.4m loop.
When camping, there are many items that you want to hang or hang somewhere. This belt was born from that experience.
With this, you can hang mosquito coils, lanterns, cooking utensils, towels, etc. from your tent or tarp.
At home, in the kitchen or living room, you can use it as a hanging belt to replace the interior decoration of things you want to hang or hang. The chic leather makes the entire living room look elegant.
Available in two colors, black and dark green, to chicly match the atmosphere of white-walled houses, wood-style houses, and concrete houses.
I actually made samples and hung small greenery, hats, keys, etc. at my house, and my family said it was convenient.
It is an item with high usability that functions and produces effects based on the free ideas of the person.
[Multi holder]
Mosquito coils are sandwiched between magnets and can be hung. You can also use it as a key chain by passing your keys through the bottom ring.
[Bottle carry]
A drink holder that you always want to carry with you while camping. It has a joint so it is easy to remove.
In everyday life, you can hang it from the handle of your bag or from your backpack.
[Plant hanger]
You can use it to hold lanterns, hang vegetables, and sometimes even use it as a mug holder.
[Your casual daily life will become richer. ]
In the future, we would like to carefully create products based on only the items that we have experienced that we felt we wanted.
I would like to give form to the impressions found in casual awareness, and live a life surrounded by things that say, "This is good." instead of "This is good." I want to be a craftsman for those people. Because we were born in an era where things are overflowing, we want to cherish them.
There is a rich context, and we would like to continue to be a brand that can deliver rich experiences that can be enjoyed, together with those who sympathize with us, without wavering.
Leather craftsman and representative
Masahiko Kusagaya
