Two years before opening a directly managed store, in the spring of 2000.
Masahiko, kazuhisa's son, will join Brooklyn.

First of all, I accompanied my father Kazuhisa and studied sales every day.

Every night, as I have more opportunities to explore manufacturing with my father,
"If I could shape what the old man was saying. 」
Masahiko began to think.

There were no craftsmen in Brooklyn at that time, and we asked skilled craftsmen to make things.
Waku was not a craftsman, so there was no one to teach him how to make things.

Masahiko wants to find a craftsman who he wants to learn.
It was not easy, and it went to examine, and the day of the visit continued when examining it.

At last, I came around to a craftsman in his 70s.
On weekdays, I study sales under Waku, and on weekends I go to craftsmen.

Before dawn.
I have two cans of coffee and get on the first train.

The craftsman doesn't talk.
I give canned coffee and continue to watch the technique by the craftsman's side from morning till night.
I was not allowed to touch leather, needles, sewing machines at all.
Just look at the technique.
While watching, think with your head.
Think about structures and mechanisms in your head and "remember" them.

For Masahiko, who loved plastic models when he was young, thinking about structures and mechanisms was fun and unavoidable, and he never got tired of watching them all day.

At night, I hurried back to the office and "shaped" what I saw.
Faithfully what I remembered.

The series that I had in mind
All the movement that was lying smoothly,
When I actually go there, it doesn't work out the way I want it to.
Day after day, if you make it, it will fail, and if you make it, it will fail.

Even so, I will never stop my hand.
It was fun, it was fun, and I continued to immerse myself in it.

"It's not just good if it's shaped.
How can I make changes that I can use for a long time? 」

Despite repeated failures, I never gave up.

Sometimes we dismantle the products of famous brands and learn how they work.
"If we do this more, we should be even better."
And, the hand is added to the dismantled one, and it forms it.

What I continued to make and found out.
It means that depending on the characteristics of the material, there is a way to make use of the material.
And by adding "one effort" to "technology and wisdom", things will be even better.

Masahiko realized that even if good materials were used, "good things" would not be born in manufacturing that failed to do so.
In things and cooking, "one effort" is reflected in the price, but I think that the "one effort" is worth more than the price.

Masahiko's underlying aesthetics.
The "finished thing" in front of me as a product is not the "completion" that I want.

People and things go through the years.
It is a natural figure.
It is said that it is possible to feel that the appearance which goes through the years is good, and it is "completed" for the first time.

And, as time goes by, what can be repaired will be repaired as much as possible and passed on to the next generation.
I think that it is a mission as a craftsman to create the "future" that is ahead of completion.

Masahiko's effort to make one point at a time is not efficient.
Therefore, mass production is not possible.

"I don't think mass production is bad.
Simply, whether it is what you can like.
I feel that it is important whether there is a desire to "like" there. 」


The pursuit to 0.1mm which is not born by digital.

Don't spare analog time and effort,
A dignified and unwavering heart.

Masahiko's belief in manufacturing was established in this way.

Chapter 6

"Playfulness and Environmental Issues for Enjoying Every Day"

COMING SOON