Two years before opening a directly managed store, the spring of 2000.
Masahiko, the current representative director of Kazuhisa, joins Brooklyn.

First of all, every day to accompany Kazuhisa Father and study sales.

Every night, as the opportunities for exploring the manufacturing with my father are increasing,
"If I could make what the father is saying."
Masahiko started thinking.

There were no craftsmen in Brooklyn at the time, and asked a good craftsman for manufacturing.
Kazuhisa was not a craftsman, so no one would tell you about manufacturing.

Masahiko wants to find a craftsman who wants to learn.
It wasn't easy, but I looked up, went, looked up, and continued to go.

Finally, one craftsman in his 70s was visited.
On weekdays, I studied business under Wakuhisa, and went to craftsmen on weekends.

Before dawn.
Has two canned coffee and get on the first train.

The craftsman will not speak.
Give canned coffee and keep watching the skills by the craftsman from morning to night.
I couldn't get any leather, needles, or sewing machines.
Just look at the "skill".
While watching, think with the "head".
Think about structure and mechanism in your head and "remember".

For Masahiko, who loved plastic models when he was young, thinking about structures and mechanisms was fun and inevitable, and I never got tired of it all day long.

When you get stuck in the night, you will return to the company in a hurry and make what you see into "shape".
Faithfully what you remember.

A series of things I envisioned with my head
All the movements that looked smooth,
When I actually go, I do not do it at all.
Both the day and the day come, fail, make it and fail.

Still, I will never stop.
It was fun, fun and immersed.

"It's not just a shape.
How can you do it for a long time? "

I never gave up while repeating mistakes.

Sometimes, we dismantle products from famous brands and learn about the mechanism.
"If you do more, it should be even better."
Then, modify the dismantled ones and shape them.

What I knew after continuing to make.
It means that there is a way to make use of the material depending on the characteristics of the material.
And by adding "a lot of effort" to "technology and wisdom", things will be better.

Masahiko noticed that even with good materials, "good things" would not be born in manufacturing that neglected the "one effort".
Both things and cooking are reflected in the price, but that "one effort" is worth more than the price.

Aesthetics at the root of Masahiko.
The "completed thing" in front of you as a product is not the "completion" I want.

People and things grow older every day.
It is a natural figure.
He felt that he was getting older and felt "good", and for the first time he would "complete".

Then, as you get older, you will be repaired as much as possible and convey it to the next generation.
I wonder if the creation of the "future" at the end of the completion is the mission of a craftsman.

Masahiko's manufacturing, who spares a little effort to each point, is not efficient.
So mass production is not possible.

"I don't think mass production is bad.
Is it simply what you can like?
I feel that it is important to have the feeling of "like" there. "


Pursuing 0.1mm that is not born in digital.

I can't spare analog effort,
A dignified, non -shaking heart.

Masahiko's belief in manufacturing was established in this way.

Chapter 6

"" Playfulness "and environmental issues to enjoy every day"

Coming Soon ...