Brooklyn's product, which incorporates "good quality" and "art -like playfulness", has caught in various buyers, such as SHIPS, BEAMS, UNITED ARROES, BayCrew, which is the pioneer of Japanese select shops in the 1980s. It has come to be taken.
"In this overseas business trip, I bought such knits and pants. So make socks that fit this."
We have done an approach method that makes use of the characteristics of its materials and colors with buyers and Brooklyn.
While incorporating the essence from overseas
“Do you want to make a delicate Japanese -like product?”
Talk to each other, build, wear, sell, and react, and start over.
These experiences that have been co -manufacturing have become irreplaceable treasures.
It was around 2000 that a turning point came to BROOKLYN, which was working on items from one of the best select shops in Japan.
Fast fashion has become very popular, and mass production has swept the market.
The price collapsed, and low -priced waves came at once.
We make things that do not compromise on the material without losing such waves, and go to the business destination.
However, the reality is a continuation of every day that does not understand his thoughts.
"If it is not cheap, it will not sell."
"Even if the material is good, the price is expensive."
"Things are certainly good. But it's expensive."
The words heard from the business destination were a number of harsh words.
Nevertheless, I did not drop down immediately, and tried to convey it again at the next business negotiation.
However, the business destination that understands was visibly reduced.
I was forced to move out and began to relocate production bases overseas to reduce costs.
"Is this really what we want to do?
Is it really for customers to lose materials and quality? "
Again, my days to ask myself continued.
After worrying, we decided to make our own good things and convey their goodness.
"From now on, the disposable era is over.
I want to connect the future with a limited resource. "
Opened a directly managed store in Aoyama, Tokyo in 2002.
It was a big bet on the company's destiny.
The brand name was named [Brooklyn Museum] because the customer who came to the shop "wants you to enjoy the sense of fulfillment like a museum."
Start from a small space where the product is lined up in a space of only 3 tsubo, just 3 tsubo.
Although it was a hard day while continuing the wholesaler business, there was nothing better than the joy that could make the most important products, and there was a sense of fulfillment.
Although the management is not good, the moment when you talk directly with the customer and convey your thoughts.
The customer's "smile" was the most encouraging.
Eventually, the quality and beauty of the thorough details have been highly evaluated overseas, and the world -famous shops, such as the Brown Select Shop "Browns" and "Pellux" in Italian Milan, will be heard. 。
Exhibited at the 82mipel exhibition in Milan, Italy, which is a foothold for overseas expansion. One of the first brands in Japan was to see the product that was displayed on Pellux.
With this, Liberty, a long -established department store in London, United Kingdom, has begun to be handled, and has been introduced in the United States, and the Brooklyn Museum has been recognized worldwide.
Chapter 5
"I'm good at what I like"