Brooklyn's products, which incorporate "good quality" and "art-like playfulness," caught the attention of various buyers such as SHIPS, BEAMS, UNITED ARROES, and BAYCREW, which were the pioneers of Japanese select shops in the 1980s, and began to receive requests.

``For this overseas business trip, I bought these knitwear and pants. So, please make socks that go well with them.''
We worked with buyers in Brooklyn to develop an approach that takes advantage of the characteristics of each material and color.

While incorporating the essence from overseas,
“Do we want to create delicate products that are uniquely Japanese?”
We talk to each other, make things, wear them, sell them, see the reactions, and try again.

These experiences of working together to create products have become an irreplaceable treasure.

A turning point came around 2000 for BROOKLYN, which had been producing items for some of Japan's leading select shops.
Fast fashion is all the rage, and mass production dominates the market.
Prices collapsed, and a wave of lower prices swept in.

Despite these waves, we create products without compromising on the quality of materials and go to our customers.
However, the reality is that there are many days when my feelings are not understood.

"If it's not cheap, it won't sell."
"Even if the material is good, it's expensive."
"It's true that things are nice, but they're expensive."
The words I heard from my business partners were many harsh words.

However, I did not back down immediately, and decided to try again at the next business meeting, rousing myself to the challenge.
However, the number of business partners who understood me was visibly decreasing.

Forced to advance or retreat, we began thinking about moving our production base overseas to reduce costs.

“Is this really what we want to do?
Is it really for the sake of the customer to compromise on materials and quality? ”

Once again, I continued to ask myself these questions.

After much thought, we decided to create something good that we thought was good, and to communicate its goodness ourselves.

“From now on, the era of disposable items will end.
We want to connect the future with limited resources. ”

In 2002, we opened a directly managed store in Aoyama, Tokyo.
It was a big gamble that would determine the fate of the company.

We named our brand ``BROOKLYN MUSEUM'' because we want our customers to experience the fulfilling feeling of visiting a museum.

We started out in a small space, just 3 tsubos of space in front of the eaves of our office, where we lined up our products.
Although the days were hard as I continued to work as a wholesaler, nothing beats the joy of being able to create products to my heart's content, which gave me a sense of fulfillment.

Even though business may not be going well, there are moments when you can talk directly with customers and convey your thoughts.
The smiles on the faces of our customers were the greatest encouragement.

Eventually, the quality and beauty that was paid attention to detail was highly praised overseas, and we began to receive requests from world-famous shops such as the British select shop ``Browns'' and ``PELLUX'' in Milan, Italy.
Exhibiting at ``82MIPEL'', a leather goods exhibition in Milan, Italy, which will serve as a stepping stone to overseas expansion. The reason we were invited as Japan's first brand was because the exhibitor saw the products displayed at PELLUX.

With this opportunity, LIBERTY, a long-established department store in London, England, began carrying the product, and it was subsequently introduced in the United States, and the Brooklyn Museum began to be recognized worldwide.

Chapter 5

“Love is what makes you good at something.”